CDG Interactive Blog

Seth Godin has a new free e-book out, "What Matters Now." It gathers together nuggets of ideas and inspiration from some of today's top thinkers--from business consultants to authors to creatives of all kinds.

It's a quick read and provides some fresh food for thought as we look ahead to 2010, and what's next.

Download the PDF for yourself, or read the Scribd version, below:

After all of the preparation and planning, creation and implementation, you’ve reached the end of the process to start your corporate blog. You can relax now, right?

But in fact this last step may be the hardest; starting a project is one thing, but continuing it on, consistently, is your true goal.

So what can you do to keep up with blogging and incorporate it into your regular marketing activities?

Continue reading "How To Start a Company Blog: Ready, Set, Go!" »

With the right people, topics, schedule and strategy for your company blog, you’re ready to start, right?

Now you move on to the technical part of the process, actually setting up the blog, from choosing your blogging software to incorporating your blog into your overall web site.

(We’re not writing a software how-to manual, though, so we’ll cover this topic at a high level. You’ll need to consult your own friendly neighborhood IT guy or gal for the actual implementation.)

Continue reading "How to Start a Company Blog: Setting It Up" »

So you've identified your blog's goal, and an overall editorial calendar for post topics. Now it's time for the "who," the "how often"--and even the "how."

To begin with, you’ll want to think about how frequently you can commit to posting. It’s better to have a lower frequency schedule you can commit to than an unrealistic schedule that quickly hits obstacles of availability.

Keep in mind that a corporate or organizational blog doesn’t have to be the work of just one contributor. In fact, team or group blogs are often better as they can represent the ideas, recommendations and knowledge of a variety of subject matter experts. And dividing the work among several people makes the individual time commitment much less onerous.

Continue reading "How to Start a Company Blog: Who Writes and How Often" »

Last week, we covered the steps for establishing a clear purpose for blogging—answering the question “Why start a corporate blog?”

With your goal or goals determined, you can begin the work of creating your organization’s blog.

But before you worry about any specifics of software or design, you should first map out the most important part of your blog: the content.

Continue reading "How To Start a Company Blog: Content Strategy" »

Yesterday, the office radio was tuned to the 80s station and I had a wave of nostalgia for junior high, legwarmers, and Atari. (Cue grumpy old lady voice: “In my day, there was no such THING as a Wii!”)

Inevitably, the playlist cycled around to two of the 80s’ most iconic ladies: Madonna and Cyndi Lauper. These two had a lot in common back in the day. Both were white-hot; both launched influential, if tragic, fashion trends; and both were constant fixtures on MTV (back when it actually played videos). 

But by the end of the decade, Cyndi Lauper had almost completely dropped off the pop culture radar, while Madonna is still going strong almost 30 years on. So what happened? And what the heck does any of this have to do with the web?

Continue reading "What Madonna Can Teach You about Web Strategy" »